,
. , ,
"", "", " "
"". .
" Drucker P.F. The New Realities. Oxford, 1996. P. 184.
,
.
,
( ) ,
.
,
,
,
.
, ,
,
,
,
,
, XX
;
, .
,
,
,
.
,
,
.
.
"", ""
. 1946 .
, ,
" [ -] ,
" Drucker P.F. Concept of the
Corporation. New Brunswick (USA)-L. (UK), 1996. P. 248..
. 50- - 60- ,
,
, ,
.
""
,
, " ,
, , ,
, " Drucker P.F. Concept of the
Corporation. P. 157.. , 1944 400 .
" c",
, 115 . .
, ,
, ,
. , ,
1944 ,
.
,
60- .
,
. , ,
. 70- ,
68
, 64 , 41 40
.
30 , 35 -, 57
Inglehart R. Culture Shift in Advanced
Industrial Society. Princeton (NJ), 1990. P. 151..
,
.
, ,
,
. . ,
. .
"" "". .
.
70- 80-
.,
"" (post-materialist).
,
.
, 80- ,
.
, ,
" , , ,
, ,
, , ,
, ,
, " Bezold .. Carlson
R.. Peck J. The Future of Work and Health. Dover-L., 1986. P. 60-61..
-
(sustenance driven);
, ,
(outer driven);
(inner directed) ., : Handy Ch. The Hungry Spirit. Beyond
Capitalism A Quest for Purpose in the Modem World. L., 1997. P. 99-101..
.
"
(post-economic) ", . .: Toffler A.
The Adaptive Corporation. Aldershot, 1985. P. 100..
,
, ,
. ,
, .
,
,
. ,
,
. ,
,
,
.
. ,
, ,
, ,
.
. XX
:
,
- , .
- ,
. ,
:
, ;
,
, ..
.
,
,
.
.: " ,
; "
Masiow A.H. Motivation and Personality. N.Y" 1970. . 46..
60- ,
.
,
,
. "
[ ] ", .
Drucker P.F. The New Realities. P. 198.. 90-
1,4 . ,
350 ., 300 .
80-. 1991 94,2 . , 51
,
, 4,2 .
20,5 . ,
15,7 .
,
, , -
176 . Rifkin J. The End of Work. N.Y., 1995. P. 241..
,
,
,
.
.
60- 70- ,
.
-
,
-,
.
.
;
, ,
.
80- ,
.
. 50- , ",
,
"
Riesmun . Leisure and Work in Post-Industrial Society // Larrabce R.
Meyersohn R. (Eds.). Mass Leisure. Glencoc (III.), 1958. P. 377..
,
.
80- 30
,
.
, ,
, -
,
.
,
, -
. "" ,
, "" -
,
.
.
(
production -
consumer - ),
.: Toffler A. The Third Wave. N.Y.,
1980. P. 388.. ,
;
, , ,
,
,
(
), .
,
, , ,
, , . ,
- , ,
. , ,
,
. .-, " ,
, ,
, -
" Galbraith J.K. The New
Industrial State. 2nd cd. L" 1991. P. 156..
, , , ,
,
; ,
.
. " , ,
, . - ,
. - ,
- ...
. " Drucker P.F. The New Realities. P.
22-23.. ;
,
.
80- - 90-
" ",
.
,
. ,
,
. 1990 1994
(, , )
- 5 . - , (4,2
. .). 1996 30 .
.
60- ; ,
1973 1980 1,5
.
, ,
70- ,
,
.
,
.
, ,
. , , ,
.
,
, ,
, 70- - 80- .
,
, ,
.
. , "
,
,
" Inglehart R. Culture Shift in Advanced
Industrial Society. P. 171., ,
. ,
,
. ,
"
, ( . -
..)" Ibid. P. 100..
,
.
, , ,
. -
,
. ,
,
,
.
,
,
.
, .
,
, .
,
; ,
,
.
, ,
, .
,
,
""
, .
1.
?
2. ,
?
3.
?
4.
?
5.
60- 70- ?
6.
?
7. " "
?
8.
?
.. . .,
1995. . 203-231; .. . .,
1998. . 208-293; .. .
. ., 1999.
. 34-55; ..
// . . 1992. No 1-2. . 178-187:
.. - // .
. 1997. No 5. . 110-122; .. ,
//
. XLIII. 1999. No 6. . 13-32;
. . . . . .. . ., 1999.
. 245-334.
. . ., 1999; .
. , 1999; Drucker P.F. Landmarks of Tomorrow.
New Brunswick (US)-London (UK), 1996; Fukuyama F. The End of History and the
Last Man. L.-N.Y., 1992; Fukuyama F. Trust. The Social Virtues and the
Creation of Prosperity. N.Y., 1996; Inglehart R. Culture Shift in Advanced
Industrial Society. Princeton (NJ), 1990; Handy Ch. The Hungry Spirit.
Beyond Capitalism - A Quest for Purpose in the Modem World. L., 1997; Rijkin
J. The End of Work. N.Y., 1995.
.
, ,
, "
",
.
,
" " "
" ,
. , ,
;
.
, ,
,
, .
,
.
- ,
,
.
,
.
- , ,
.
,
,
.
,
, .
, , ,
.
XV-XVI ,
,
.
, ,
. ,
. ,
.
,
. ,
, ,
, ;
;
,
, , , .
,
,
.
. ,
-
; . , ,
,
, XX
, .
,
:
.
, , ,
, , ,
, , ,
, - , .
, ,
,
.
.
valeur, Wert value,
, value
,
(evaluation).
,
,
value .
Value ,
, ,
.
value
.
, ; ,
-. ,
.
,
, ,
.
.
-
,
,
, ,
.
, ;
, - , .
,
, .
,
, .
, ,
, ,
.
,
, .
.
, ,
.
? ?
, ,
.
, ,
,
. ,
. ,
,
.
,
,
- , .
.
" "
,
?
, , ,
.
, , , .
,
, .
, ,
, ,
.
,
-
,
.
,
:
,
, .
, ,
.
,
. ,
, ,
,
. ;
,
.
, , ,
", ... ; [
, ]
" Crawford R. In the Era of Human Capital. The
Emergence of Talent, Intelligence, and Knowledge as the Worldwide Economic
Force and What It Means to Managers and Investors. L.-N.Y., 1991. P. 11..
,
, .
, , ,
.
-
. "
... ... ,
, ,
" Nicholson W. Microeconomic Theory: Basic Principles and
Extensions. Fort Worth (Tx.), 1995. P. 286. ,
,