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     -------------------
     (1)  Bell  D.  The  coming  of  post-industrial society. N.  Y.,  1973;
Touraine A. La societe postindustrielle. Paris, 1969; Brzezinski Z.  Between
two ages:  America's role in the  technetronic  era. N. Y., 1970; Toffler A.
The third  wave.  N. Y., 1980; Drucker  P. Post-capitalist  society.  N. Y.,
1993; Masuda Y. Information society as post-industrial society. N. Y" 1982.
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     (1)  Touraine  A. The  waning sociological  image  of  social  life  //
International journal of comparative sociology. 1984. Vol. 25. N 1.
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   1968  .          :
    ,     ,   
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     [11]
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     [12]
                   
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     (1) The Virtual Bishop // The New Yorker. 1996. March 18.
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     --------------
     (1) Buhl A. Die virtuelle Gesellschaft. ukonomie, Politik und Kultur im
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Virtualisierung   des   Sozialen.  Die   Informationsgesellschaft   zwischen
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., 1997.
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244).
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      - :  



         70-90-  .  XX  .      
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       "",   "",    "",
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     -------------
     (1)        :     .-.  
.  .,  1998;    .   -     //
  .  1992. No 4;  Beck U., Giddens  A.,  Lash  S.  Reflexive
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     --------------------
     (1)  . -  //   .,  .
. 2-  . . 42;  .      //  
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,      (       ),
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     (Modern society)   
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  ,     -  
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           XIX-  XX
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   "(1).
               
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              ,      
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  1950-  .   " "  (2), 
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        XX .  ,   
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         .     
   -   ,          
       ,                     
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"(2).  -
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 ,  ,         
.            ,     
        ,         .
              
 ""  ""    ,
    .
        ,     ,  
    .      
 - ,         
   ,      :  
     .   ,
           
         ,  
   ,      , 
         .   
     ,   
    .        
        ,  .
                
 ,  , 
     ---------
     (1) Lyotard J.-F. The Postmodern Condition.
     [37]
           ,      ,     
.
        -  / ( 
XX- XXI .)  /  
        ,  
            .    
         
    .     
      ,     
,            
  ,        -       
.        
    XX  .         
.-.   ,      ""        
""(1),     . ,    "
"    ""  ""(2).   ,
           
,           "". ""
  -        "      ".
 ,  ,       
        ,
  ,    XX . ,  "
"   (, , ).  -
   .    -   
              
           .    
      .      
  ""  ,     ,      
      "    ",      "
 -   "(3).
      .-. , . , .    .
 ,    ,   . 
      ,             
,  ,     ,  
per se     ,    
  , , , ,
     (1) Lyotard J.-F. The Postmodern Condition.
     (2) Baudrillard J. In the shadow of the silent majorities or The end of
the social and other essays. New York: Seabury, 1983.
     (3)  Touraine  A.  The  waning  sociological image  of  social  life //
International journal of comparative sociology. 1984.N 1.
     [38]
             
.    ,     . 
   (Modern society)      
,   ,   , "     "(1), 
               
"  "  -  ,  ,  ,   -    
      .     
    (. ),    (. )
  (. ),       
      .     ,  
          ,    
,                .
 ,  , ,  ""
  (,  ,     ..)     
,   .
        ,       , 
         :     
,    ,    ,            .
      ,
       .         
,   1970- . . .
         ""    ,     
       (2).
    -           .
,       ""      
.    ,             ""
,              .   
      -      -  
-.            
     :     
;          ;   
  ;           
  .    -           
 .  ""        "", 
    .      "-",  
(3)    .
     ----------------
     (1) "    ,            , 
    ,       "",
            " ( .  
. ., 1993. . 71).
     (2) Baudrillard J. Simulacres et simulation. Paris, 1981
     (3)     ""  /
 .
     [39]
                "  "
          ,  
  " ",      
,         .    
      ,    
    ,   "",     
         "".   
  ,     "" -      - 
      "   ".      
  ,   .    ""
                  .   
                   
              .         -
""      -,    
   ..      (  ,
  ),      ,   
-     .
     -    .   
            .  
,    ,         .         
      -    
""      .       
             
.         
  ,     ,   
    '.              
          
.  -  .
     (1) Baudrillard J. L'Illusion  de  la fin ou la  greve des  evenements.
Paris, 1992
     [40]



      - :  



            XX  .     
,  ,      anything
goes,              
   -    ,      .   
,    ,   . 
""         ""   .       
   ,      
   .
                  
,        .            -  
   ,    
     .  ,         
,     ,    
.               
                ,
  ,        
.              
 "/"      
         .  
,  ""      ,
    ,     
,      ,     
  ""  ""  ,  
 .
         ,     
,    -   ,     
    -
     [41]
     .          ,       
            
 : , , , , .



         (Modern society) 
 ,         ,
    (1).     
         .  ,   ,
,    -      ,        
.      ,          
.
              
       .  
       
    .              
 ,   -     
.         
   -  ,        
.            
         .   
 ,        ,         
         .   ,
   " "     , 
    . ,  .   . . ,     
.  "  ",       ,
   "" .   
    ,      -  ,    
  (XVIII-XIX .).
     ""         .  
       .     ,      
     .    
      ""       
.        ,     
,  ,      
     -----------------
     (1)     . . 27.
     [42]
          ,    
.        (,   ,  ),    
(,       ,       ,       ,
).      XX .   
       ,       
      ,       .
,         ,
 ,    .
                      ,    
      ,        
  .            ""
 (           )
,           ,        
,    ,  (. 1).
      1.      , %


     
     1973
     1987
     1990


     II
     III
     I
     II
     III
     I
     II
     III
     
     4.1
     32.3
     63.6
     3.0
     27.1
     69.9
     2.8
     25.0
     72.2
     
     2.9
     41.7
     55.4
     2.4
     29.8
     67.8
     2.1
     28.8
     69.1
     
     7.1
     46.6
     46.3
     5.2
     40.5
     54.3
     3.7
     40.0
     56.3
     
     13.4
     37.2
     49.4
     8.3
     33.8
     57.9
     7.2
     34.1
     58.7

      : Crafts N., N. Woodward (eds.). The British economy since
1945.  Oxford, 1991;  . .        :
,   . ., 1996.

            
                     
""    (. 2).

      2.         1980- .

      
        , %
     
     3.0
      
     2.0
     
     1.13
      
     -6.1
     
     -1.0
      
     -1.4
      
     -1.3

      : The world in 1990 // The Economist. 1990. December 8-14.
     [43]
            ,         
   .   1990-  .  
  , , ,      2,5-3 % 
,    -  1,5-2 %.     
        .     ,  ,
     1990- .       7%  
.     ,       
        5%,     :  
           
           .       
             Ford  Motor,
  1995 .    " " 925 .  ( 
  92,3 . .),      
 Colgate-Palmolive,    500 . . (
   7 . .).
                ,
      ,   
   :
     1)  :    -    ""      (
"" );
     2)  :   -   ""    (
);
     3) :  -    ( );
     4)   "":     -           (
"" ).
              
  ,      "
     "(1).  ,     
        
              ,  . .   
  ,  .        ,     
             
           ,  
     ,       
, ,  ,                
,    ,    5-6  (2).
              ,  
     .  ,    
               ,   
  
     -----------------
     (1)  Ohmae  .  The  borderless  world,  power   and  strategy  in  the
interlinked economy. London,1990. P.177.
     (2) Ibid. P. 175-176.
     [44]
      ,  " ",  " "   
.           
  -   ,  ,  
,      -   , 
         ,      
         ,    
    .    -   
  ,      " "  
 " "  " ".  
      ,    
         .      1996  .
    3,5%  1,9%.
              
        .    
   -   ,     
,   .        
 -  ,    
      (1).
              -    ()
   .        
   ,         
 : ,      
           ;
    ;       
..      ,  ,
     /       
       (       )
  :  ,     ,     ,  ,  .
     " "      
               
 ,          
,   .    
     ,    
"",          
         .     ,
                   /.   
"",           -    
           -      ,
                  ,
 public relations (PR)  
     ------------------
     (1)  .   . ., 1992.
     [45]
       .          
   ,                 
/.                 
    .    ,    ,
PR- -      .
               ,  
          .    
            .  
                       
hardware&software  1996  .   ,        
   (. 3).

      3.     

     
        / 
     Microsoft
     38
     Intel
     17
     Compaq
     13
     IBM
     12

      : Business Week. 1996. December 30.

           Microsoft    Intel  -    
 , , ,  IBM    software  
1995  .  ,   Microsoft.         ,    
       (  ),  . 
               
  ,     
  .        ,    
 ,         
    -   .  
 -      (. 4).

      4.   , %  

      \ 
     1985
     1995
     2000*
     
     50
     85
     185
     
     70
     120
     195
     
     25
     25
     70
     
     60
     80
     100
     *   .
      : The Economist. 1996. September, 14-20; 2000. May 27-June
2.
     [46]
            -    ,      
   ,       . 
  Dow Jones  -          
  - ,     
        1929 . (.1).

     . 1.   Dow Jones  1920-1999 .
      : The Economist. 1996. May 25-31; 1999. March 20-26; 1999.
July 3-9.
       :  The  Economist      .,    .  .
,   . ., 1992. . 1-2.
     [47]
                    
  -     IPO(1),       ,
      (. 2).   ,    
           .  
          
.

     . 2.   IPO    , . .
      : Business Week. 1995. December 18.

                      ,
                ,   
       , 
  " " ( -  ).  -  
             
,   . ,      ,
                 
,      .  
  ,   ,      
""  .         
    (2).
     -----------
     (1)           "  
" (initial public offering).
     (2)  Davidow  W., Malone  M. The virtual corporation:  structuring  and
revitalizing the corporation for  the 21st  century. N. Y., 1992; Byrne  J.,
Brandt R. The virtual corporation // Business Week. 1993. February 8.
     [48]
                   -    
           .
          "",  ,  , 
        .      ,   
,           ,
    .    "" 
,         ""    
 (hardware) ""     
     ,         
. ,   ,   
        "" 
IBM  Microsoft,            
      ,         .   
      Linux  -        
  .     Linux      
          -,
            Internet    
        , 
  "" Linux.    , 
Linux   ,    .      
          (.5)  ,     
              
        ,   ,   
   .

      5.      

      one  \ 
     1997
     1998
     1999
     Linux
     7
     17
     25
     Windows NT
     35
     37
     38
     Netware
     28
     24
     20
     Unix
     20
     17
     14
     
     10
     5
     3

      : The Economist. 1999. February 20-26; 2000. April 15-21.

        90-         "".
        ""   
   -       
 Internet.  ,      
    .
     [49]
               
                ,
,          ..             
      ,        ,  
    ,  .
           .    
  ,   .   -
  ,      
,    ,  .   -  ,
      ,    , 
  .   ,    
         (   
),    ""  .  "  "
  "   ".     
,   " ", ""  
              
.    ,    
,      "". ,     
         ,    
       ,       
 .
       ,          
           .      ,
                
      ,    
  .        ,
   .      
              
 ,       -  .   
           ,       ,  
              .   
             
,     .  ,      
  -    .             -
   ,     - 
 .   ,        
               
   ,    ,  
,      "" (    .  ),   " "
. -
     [50]
       ,            ,  
         .  ,
       
.
      ,  ,   ,
        
      ,            .
       ,  
               
        ,     
  .      Internet   1995  .
  350 . .,    1997  .         1 .  
                 
Internet     ,      2000 .
    .
     ,          
,     ,           
,        .      , 
    /,    , 
 ,   ,  .
                   .    
          -
  , ,   ,  ,  ,
  ,     -  ,  ,
 (), .



             ,
          (1). 
         ,
   - , , .
               -        
        .         -
   ,           -      ,
-  "" -,     
.               
 " ",
     ---------------
     (1)      . . 29.
     [51]
                  ,      .
                     
  ,    , 
        .         
,   .       PR-, 
      .      XX .
    ,      . 
     -  . 
           -     
-,         
" ".      ,   ,
    .         
   .         
   ,       
                 
  .          
          
   ,  ,       ,  
      .    
, ,  . , . , .  
        (,  1992, 1997  1998
.)                   
       . , .
, . .
                
  -       
   -    .  
     -   
       .  ,  
  ,            ,
   ,         ,  
 .   ,    ,
              
  .            
    ,      
  -     " ",    
 .
         -    ,  ,
,                
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     [52]
     ),          (    ),
        ,        
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  -           
       . ,   
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,   "" -    , 
  .         ""
       .  ,
  "" -   ,    " " ,
-       ,    
          
.   ,     ""  ,      
,           
    .     ,
  ,      .
             .  
            -   ,   ,
   -      
-  , , .      
          Internet      /
 .          
              web-,
     (, ), 
,     ,    .  
      ,    
            
.



                ,
             
          (1).      
        ,  
      .
     ----------------
     (1)     . . 30.
     [53]
       -         ,     
(1),         .    
    .  -,   
    .     
     ,  ,   
           -    ,
      ,     
.  -,            
 .         
           ,      
     .
                
.                 ,   ,
     ,      , 
        .
               .    
       .           
             
                
      .  ,      
     (       ), 
                 
-,      -      
.       ,     .
       ,     
        .          
   ,     ,    . 
            
    .
                ,
 .         
          ,    
     ,     ,
          ..   -     
     ,     
:       ,    ,   ,
,  ,  .   
       /   .
 ""   
     (1) Lyotard J.-F. The Postmodern Condition. Manchester, 1984.
     [54]
                   
 .        , 
 ,        ,
,       .
                 .   
,    /     -
, , ,  , -  .  
        
   ,  ,        .   
,                    
(  ),       (,  ),
     (/ ),   
       
.



                 ,  
           
.               (1)   
   .
               
    ,     . 
                   
"  "     ,      
   (,  ,  ,    ..).   
            
          ,  
           "   ".      
"  "  -            
   " ".     
  ,    .
                  
  ,  , ,  . ,  
             ,
, ,   -    
 -
     --------------
     (1)  ..31.
     [55]
     .               
           
      ""    ""
-. ,     ,   - 
 . -    " "  "
"         XIX-
  XX .    ,    -,  -,
       ,  ,
,    ..,      
    XIX-XX  .      
              "  
"  (1973)      "  "  (1980)    .  
        XX   .      
        -  .  
1990-  .           -      
 1960-70-  ., , "  -",   
"  ",      -    
   .      -
  - XX .,    XIX-XX
.,      XVII-XVIII  .         
     .    ,  
,         ,           
        ,   
     .        ,     
"    ",  "   -  ",
"      "    ..    .
      ,   .     ,
   ,         , 
      ,          ""  
"   "         ,   
  - " ",        (1),
  fast food.
          -       
,           -  
        "".      ""   -
   ,     .
                  
         .    
     (  -
)       
     ----------------
     (1)      .      :   -
  . " 1997. . 160.
     [56]
      .      
            ,     
    .
       ,     ,   
 "".     ""
-    PR-,            
     .  TV-,
,        ,      
,   ,       -
, ,         
    ,        :  ,   ,
   ..        
   .
                   .
        (  
) -  ,  ,    - . 
,    -    /,
   (, ,  ),  
 (, , , ).



           ,  
                    ,
   -   .       
-  (1)   XX . .
                 ""   
 .          
 " ?"     .    ,
            .        
,      . 
        
,       - :
,   , ,  .
                    
-      , 
.    
     --------------
     (1)  . .33.
     [57]
          ,        ,      
,   .
                  -
,      ..  -         
                          ,
/ ,     -.
                      
/,      
   .         
 .          
"   ",    "   "   -   /
(cohabitation),  .    . 
             ,
    - .    ,    1960- .
   ,       ,
    ""    .  
               25-40 
     .       
     ,    
    (.  6).             
      ,   
   ,    ,    
.

      6.    , %

      \ 
     1970
     1980
     1990
     1996
     
     10.7
     18.4
     28.0
     30.0
     
     8.0
     11.5
     27.9
     34.0
     
     7.2
     11.9
     15.3
     18.0

      :   . ., . .  .   
//    . 1999.  No 6;  The  Economist. 1999.
January 23-29.

              
   ,    ,   
.      ,        
,                -
    .    
 .  1994 .     25%       18
   -.       
,    "",   -
     [58]
        (.  7).       
,                   ,
,    ,    .   
    ,     ,  
  welfare,      ..,   
  -     /,         
.

      7.         ,  1996
.

     
           , %
     
     12
     
     19
     
     8

      : The Economist. 1999. September 25-October 1.

               ,
      .   
                 ,
 - ,     ,
   .
           ,  
" ": "  "    -   " + PC",
  ,          ,    
,           - 
(),  (), .         
           
      '.  
XX-XXI  .    Internet      
      .
     , "", ,    ,
    , ,    
.           "  "  
.  -   .     
,      ,         
     .   ,  
                 
      ,       
   -
     --------------
     (1)  ., ,   ""     .   "
" (Buhl . Die virtuelle Gesellschaft...).
     [59]
              ,          
   "" .  
                  ,
 ,      ..   
        
,        ""-,    
.    ,       
  .          
   .        
.    -   (/)  -
,  ,   - .  - ,
 (  ),  - .



                 
         
  .      
 :      ,     
    ,       
  .     ,  
   .
     [60]



      - :   



      , ,      
 ,      ,     ,
 ,     ,      - ,
, ,   ,   .., 
      . 
   ,      
            
 ,      XIX     XX  .  
    ,     " ": 
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            -  ,  ,
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,     ,  ,  
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       .     
     : 
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        -   
   ;      ,  
            
;     (         )   
                
""  "" / .
     [61]
        ,    , 
  ,     ,       
 ,            
   /.       
     Windows,     ,
             
      .       ,    
       .
     ,          ,       .
  ,       ,
       ,   
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   .   , 
          ,              
,       .  
      :      
 / .
             /  
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 ,   ,  "".  
   -   "",     -   "",
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  -     Internet,        
    ,         
  ,   Internet     .   
      -    ( )  
     .
     Internet  -       / ,  
           
.    ,        ,  
       ,      Internet.
     ,       
Internet     .    :
     1) Internet       
   .              
      -
     [62]
               1970-
.;
     2)         Internet 
  ,        ,
  ;
     3)    ,       Internet,
   ,      -
,     - - - 
.
     4)      Internet            
    ,         
,               .
  Internet  :    
     ,    
     .
     ,      Internet,       
     ,      
-  .     .  Internet  -      
,        .      ,
         Internet,               
        ,  ,
,              
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,             -          
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:     ,    ,    ,
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 ,    .. Internet -    
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  .     
        ,   
      .        ,      
,              
("    ")           Internet
;             
  .          ,     
  .
               .  
         -.  
    -
     [63]
       .  ,       
       ,      
        
. ,            
,                        
 .
            ,          
"",      ,    
    ,  .      
    .  , 
      "",        
      :   ,  ,
  Internet.      
 ""      . 
 ,         ""     
     ,   .   
    XX .       -
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    .



                   ,    ,
              .
      ,    
      ,      :  
   .
         -   ,   
      .     
, ,       .
        .  
     :    
   (. ),   --
     [64]
        (. ),        (.
),      (. ).

      8.   

     
      
      
     
      
     - 
     
       
     -
     
      
     A-G-I-L
     
      
     - 

        -          
  .       . (1).  1960-
.           .  (2),  
1980-90- .         . (3)   .
(4).
             ,  ,      
    ,    -
    (    , )
.
                   
.       
        , 
  ( ).      
   -      ,           
      ,   
-   .
                 (
)      -   ,  
           ,
           .   
    . -,  
,         ,    --
 .
              "" 
    :          
      (. 3).
     (1)  .   //  . 1992. No 8,9.
     (2) Nisbet R. Social change and history. N. Y" 1969.
     (3)    .  .     .
., 1998.
     (4)  .   . ., 1996.
     [65]

     . 3.      ""

          "", 
 .      - 
 .       
       
      ,    ,    
   .    
              ,
            ,  
 ,        
.
        ,       
   , , 
 ,    ,   
  XVIII- XIX .      
               
  1771  .        
1776 .       1815 .   
 1817  .        
1825 .
                   
  ,           
(""   -       ), 
  ""
     [66]
       / ,  
    (. 4).

     . 4.     
      : The Economist.  1996.  September 28-October 4; 
.   .             :  ,    
. ., 1996.

                 
   (      )         
  ,          
""       
(. 5).     ""       
  (1775-1783),         (1786),
    (1789-1795)     ""   , ,
     (1792-1804),       (1805-1815)   
    .
             XVIII-  XIX .
     ,        ,   ,
 ,        
  ,    "" 
  .
       ,  1770-1820-  .   -          
   .   -
     [67]

     . 5.     
         .

              
  ,       -  , 
(       ),      1792-1815  .,
        .. -   ,
      , , 
 .      , 
        ,      
,             "" ,
,   .  ,       
  .
             
      .            
       (.
9).

      9.       

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

     [68]
       ,                
 ,    ,       
                
        .    
      ,      
,          ,   
    ,         
  ,               
.
       XX .       
.             
"  /   "       ,  
   ,       (1)     
  ,      XVIII-XX  .,    
     ,   . , .
,              
,        
  XIX . :  ,  , ,
, .             
:         (2).    
      -            
,    .     
,        , ,  , 
  ,          
- ,             
   ,      
 (3).
         "      +      "
         , 
            ,  
           
.                 
/         
        .           
             ,
            
  (,   ..)
     ----------------------
     (1)  Levy .  Modernisation:  Latecomers  and Survivors.  N.  Y., 1972;
Eisenstadt S. Tradition, change,  and modernity. N.  Y., 1973; Berger P. The
capitalist revolution. N. Y., 1986.
     (2) Eisenstadt S. Tradition, change, and modernity. N. Y., 1973. P. 27,
358.
     (3) Ibid. P. 204.
     [69]
                  
  .              
    .  
 ""    ""     ,  
       .
                 
   ""    XVIII- XX  .,
                    
,               ,
 .       
  . 4  5       
("")    ("").    XX .,
          -    
,                 "    ",
""   ,  ,  ,  -    
""   ,   .     "" 
    XX  .,           
  ,          ,     
 ()  , , ,  ,
        /    
 /  .      
   ""  ,   ""    
 (pattern)        ,   
"",     "".        
      (1),    (2),
(3).       ,          
,         ,       
        XVIII- XIX .
              ,         
"/"       "   +  "   
    .  ,         
         ,   
     .   
          ,  

     ----------------
     (1)  Giddens  A. Modernity and  self-identity.  Self and society in the
late modem age Stanford (California), 1991.
     (2)  Tiryakian   E.  Dialectics   of   modernity:   Reenchantment   and
dedifferentiation  as counterprocesses  // Haferkamp H., N.  Smelser (eds.).
Change and modernity. Berkeley and L.A" 1992.
     (3)  Crook  S., Pakulski J.,  Waters  M.  Postmodernization. Change  in
Advanced Society. L., 1992.
     [70]
        XX   .        ,     
  .
              -  
          .      ""
       : 
 ,        ,
      ;           
,         , ,   
..;         , "" 
 ;            
     ;        
           .    
         - XX
.,      ,    
    .
     ""       ,
              ,    
          (.  6).
""           
,   ,      ,  
  ,            ,
  1950- .

     .   6.  ""          


     [71]

      :   . .        :
,   . ., 1996.

                
""   ,     
    ,       
 (. 7). ,        ,  ""  
               -
  ,          (1919)   
    (1921-1922)     ,
       (1939-1945),    -
   .
      /        
    ""          
            XX  . 
            /.
        
        XX .  ""    : 
  1920-  .        
,          1960-         
 .
      ,    XX .     
 ,      ,    
         ""         
  , , .      XX  . 
    .
     [72]

     .  7.   ""        

      : Waters . Globalization. London and N. Y., 1995.

            
XX .       (1). 
      :  
.            
         
.        . 
               ,
,         (2). 
       :    
    .
                 
                 
                           (
-  )      
.     (  
,     ) ,  
,      :    , 
,      mass-media.     
-
     -----------------
     (1)  Featherstone . (ed.)  Global  culture. Nationalism, globalization
and modernity. London, 1990; Robertson  R. Globalization: Social theory  and
global culture.  London,  1992; Waters .  Globalization. London and N.  Y.,
1995.
     (2) Robertson R. Op. cit. P. 8.
     [73]
                      
    "  ",   
  ,          
  (, CNN)   (, Coca-Cola).
           -    - 
           (   
)    ,  .  .        
        ,      
,          ,
""    (   ,   
       , ,  
).                    ,
     ,  
   : "".
       ,            
  ,        "
 +  ".     
           -
,      ,   
     -    ,
   " ".
           ,      
         "/",
 ""     XX .,        ,
 ,   (. 6,  7) 
           ,
      (,  ) ,   ,
         .   
          ""   
                .
-      ,
   - XX .  ,
    ,             
  ,       
,      ,
        XX . 
                      
           (1914-1918),
      1919 .    
     [74]
     (1939-1945),               ,   ,
     1940-- 1950- .  
  .         
,         (.  XVIII-  XX  .)    
"  "  (globalizing  modernity)(1).    
    .        ,    
"" ,   " "(2),    
             .      
            ,          
.                  
  - XX .       
         . 
,        ,         
        ,        
"",                   
""(3).

     :    

          
          1970--1990-  .     
:                          
/  (       ""    );
        (  
welfare                    );
     ,  
  (   Internet).     
           ,      
      .
         1973, 1982,  1990  .      
   .       
(.  10,  11)          (. 8) 
,    ,         
      ,         
,     -,     .
     -----------------
     (1) Robertson R. A minimal phase model of globalization // Featherstone
. (ed.) Global  culture. Nationalism, globalization and modernity.  London,
1990.
     (2) Waters . Globalization. London and N. Y" 1995.
     (3) Ibid.
     [75]

      10.     " "

     
         , %
     1870-1890
     1.25
     1890-1910
     1.50
     1910-1930
     1.35
     1930-1950
     1.40
     1950-1970
     3.65
     1970-1995
     1.90

      : The Economist. 1996. September 28-October 4.

      11.    , %

      \ 
     1960-1973
     1973-1979
     1979-1994
     
     2.3
     0.0
     1.0
     
     4.0
     1.6
     2.1
     
     4.8
     3.2
     1.1*
     
     8.5
     2.9
     2.6

     *     1991         (
).  : The Economist. 1996. May 11-17.

     . 8.     
      : The Economist. 1999. February 20-26; June 12-18.

     [76]
          1970--1980-  .        
     :        
 .          ,
    1940- .     
      -       
.
                      
          
        .   
        -   ,   ""        
  (. 9).
        1970--1990-  .      
        
     ()          
                 
        .      ""   
               1960-  .
    40%    44%,  ,    30%    16%.    
       .  ,      
 1970- .     1990- .    -  
   5%  ,   2,5%;    -   4%   3%(1). 
   (. 12).

      12.    , 1985=100%

     \
     1991
     1993
     1995
     1997
     
     88.9
     86.7
     84.4
     80.5
     
     89.9
     81.5
     78.7
     75.8
     
     84.3
     75.7
     70.5
     66.0

      :  The Economist. 1996.  May 4-10;  September 14-20; 1999.
June 12-18.

          1970--1990- .  
               
  (welfare).            
            
            .
        
      ,     
   .
            ( , 
    (welfare  state),      ..)    
      ,       
""    .
     ----------------
     (1) The Economist. 1999. July 24-30. . 33-34.
     [77]

     . 9.  ""   
      : The Economist. 1996. May 25-31; 1999. March 20-26; 1999.
July 3-9.
      :  The  Economist      .,  .  .  .
,   . ., 1992. . 1-2.
     [78]
      ,       1970-- 1990- .
  "",     "" 
    :     
.  Internet,      ,    ..
(. 10).

     . 10.    
      : The Economist. 1996. October 26-November 1.

     [79]
      : Internet Software Consortium (http://www.isc.org/).

         1970-90- .      ,
           ,      ,
""    (     )
   (, ),    ""  
,          .
,  1990- .     .
       ,      
   ,         ,
          .    
    ,      "/"   
     ,   
      .
         ,      
,               
  .   ,     
 ,  ,   -      
,          
   .   ""    
             .  ,
  Internet     ,   
     ,                  
-    ,    
         .    
            :  
 -
     [80]
          ()      ();   
,      /    ;      -
   .            
      :     
    ;  
  ;  - ,  .
           . 
      ,     ,
,          
      .     
        
 ,          
.  ,     ,      ""
               ()(1)    
       (    .)(2)  
    ,          
         ,        
()       ()(3)      
   Internet.      
""             
.          
      ,     
    .         .
-            XX  .
           :  
            1970--   1980-   .,   
              1980--    1990-   .,
     1990- .
                       
        ,     ,   
       XXI  .  
      .  
              
             ,      
  . ,   "" 
        ,   
      .
     -----------
     (1) Eisenstadt S. Tradition, Change and Modernity. N. Y., 1973
     (2)  Crook  S.,  Pakulski J.,  Waters  M.  Postmodernization. Change in
Advanced Society. L., 1992
     (3) Waters M. Globalization. London and N. Y., 1995.
     [81]






        ,             
" ",        
        ,        
    ,   .  
      ,    
     ,    XX-XXI .,
  ,            ,    
  .    
  .
            
        ,    
,    .   ,   
,                   
,         
   "   ".             
         
,   ,              
  ,         (1),  
         -
        , , 
 ,   .
     -----------------
     (1) Buhl A. Die virtuelle Gesellschaft. Okonomie, Politik und Kultur im
Zeichen  des  Cyberspace.  Opladen, 1997;  Becker  .,  Paetau  M.  (Hrsg.).
Virtualisierung  des   Sozialen.   Die   Informationsgesellschaft   zwischen
Fragmentierung  und  Globalisierung.  Frankfurt  a.  M.,  1997;  Kroker  A.,
Weinstein M. Data trash. The theory of the virtual class. Montreal, 1994.
     [82]



           ,  
       
.           
""  ""    .  "" 
           
 , , .      
     .   "" 
          
   , ,    ,   (
     :  , 
 ..).  ,        
              
    .
                      
    .   - 
    - - 
      ,            
        .      ,
  ,       Internet,  
  ,       
         Internet
  (1);           Internet  
         ,   
    (2);     
              ""   ()   
          
(3).         Internet,
           
    , , .
          ,           
,    -
     ----------------
     (1) The virtual bishop // The New Yorker. 1996. Mar. 18.
     (2) Ibid.
     (3) Hackwork //The New Yorker. 1996. Jan. 29.
     [83]
     ,         
     -  , 
,    ,        ..     ,
      .    
                
.
         ,     
       
      ,        
.            -
.    -      
     .    
  ,        
  .        -      
         (   )  
       , ,
        .      
  -    ,      
,     ,        
,          ,            
,        
.
          -        ,     -  
     ,   , 
  XVI-XVII   XIX-XX .         
   .
        ,   -     
    .        
     ,        
 .
                 
   .             
       .
     [84]







        ,        
,     ,       ,   
     (  ).  
 ,       .  
         ,      XX  .
              ,
     .      
      , , ,
, .
                
     (. 1).

      1.     , %

      \ 
     1975
     1985
     1995
        
     15.6
     14.3
     15.1
       
     42.6
     41.7
     35.2
      (,   .)
     41.8
     44.0
     49.7

      :   . ., 1997.

               XX .
          .         
"" -  .  
 1990- .       
          
,  .
            "" 
   (. 2).
        ,            
    -    .  1994  .         
  ,   1998 .  52,7%
     [85]

      2.   

      \ 
     1990
     1995
     1996
     1997
     
     11,8%
     15,9%
     17,7%
     17,9%
     
     88,2%
     84,1%
     82,3%
     82,1%

      :  :  . ., 1998.

        32%    1989  .   1990  1996 .   
    42,3%  34,2%,        
    44,2%    50,9%(1).        ,    
         
(      )    ,   
      .
                   
   .      ,         
()     2   (. 3).

      3.   

     
     1994
     1995
     1996
     1997
        M2, %
     40.0
     37.3
     36.6*
     35.2

     *    
      :   . ,, 1997.

                 -
    ,  ,  
 .        
  .
                
     .     ,
             
    .  , ,    
,    ,        
    , ,   , 
  .         
.                  
,      .    
""                 
 .
     --------------
     (1)   .   . ., 1999. . 60.
     [86]
      ,     
:            
   "".                 
                
      ""   .    
            
  ,       
     .               
 .
     1.       -              
, ,    
              ,   
      .     
    ,     ,   
   "   ".    
  " -      ".  
,   ,   "  "  
hardware & software  -            
  .  -  -    
   ,     -  ,
         . 
           
"" ,  , "" ,    
,  .
             :  
      ,         
.    ,          ,  
             ,
        -   
  ,          .  
,             , ,  ,  
       . "
"              ,     ,  ,
,     .
                    ""
,          -    
      ,  ,   
      .
     2.    -            
     -
     [87]
      , . .     -   
       
,      : ,
,   ,   ,   ,     
        .           
      "   ".
, ,     ""  
   (1)      
  ,     
 .
               
    "" :
     1)                     ,   ,
      ,    ,          
,          
    ,        
- , , ;
     2)       ,    ,  
   ,      ;
     3)       
      ,   
                  
 ,   "     ?"
     ,  "  ",   (   
  ),             
       ,  -       ""
,      .        
"-"        ""    ,     
     "   ",       
   ,         
.                 
""    ""     ,  
,    ,     ..
        ,         
" "      "" 
 "-
     -------------
     (1)             
      ,     
  (      ,      ,  
)    -    
  ,                
  .
     [88]
     ",   "  " ",    Doom   ,
   ..
       ,          
            .  ""
         , 
      .     , 
                    
  ,     
  ,           ,    
.          
 :
     -  ""  (     -
, ,   ..);
     -  ""  (    ,
,      ,          
 - ,    ..);
     -       ""       ""       (   -
-        :
      - , , ,
  ,  -,   ,  ,
, , ,   ..).
                   
        1996    2000 .    
         
         ,
              
,         . . .
            
     ,    . 
    ",           
",          ,     "  
         ",    
  .    2000 .        
,           
.           
      - ",
        ".
       1990-   .            ,        
     -       
    .  
     [89]
       ()   ,     ,  
       "", 
  ,           
   .       ,  
                     
 .
          XX .     ,    ,
                .
              
     ,           
   ,          ,      
     .  ,  
                  
    :  ,  ,
 , .
          XX .,  
         -,         
,        -  - -. 
,   -       "  "   "
"             
XIX-  XX  .,  -      "  
"   "    ",   
     XX .
                    ,
     .        
,                ,
  ,            
   . ,       1994 .  10,4%
    (1).   - "",
,     -    ,
      .
             
 ,       (. 4).

      4.   

     
     1970
     1980
     1990
     1995
        , %
     10.6
     10.8
     14.6
     21.1

       :  . ., . . .    
 //  . 1999. No 6.
     -----------
     (1)   .  . ., 1996, . 29.
     [90]
           ,       
           ,    
     ,   ,
   .
        ,   ,  
       ,       .
,                  ,
     . ,     
               
     -   ,   ,   
,          ,         
      .   
                -
,  ,   ..,       
    -  .
        ,     Internet 
            ,       
-        .     
        "     ",  "
 "  ..,    ,        
 ,     .  
            - 
    .     
      ,         
,        ,      
,    ,       
         
.          , 
   .
            :      
    -  .   -  
       (1).
  -        ,
         .  
    ,            
.
               
  (.  5)   ,        
  .
     ------------
     (1)  . .84.
     [91]

      5.  

     
        1000 . (1995)
        Internet  , % (1999)
     
     350
     41
     
     200
     40
     
     180
     28
     
     160
     16
     
     20
     2

      : The Economist. 2000.  April 29  - May  5;   Internet.
1999. No 1.

                       
    .   ,   
    ,     -    
.     ,   
,    ,   
,            .        
 .
     [92]



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